Allison Shafir
Brand Safety Partnerships Lead, Twitter
Terri Schriver
Brand Safety Executive, Bank of America
Neal Thurman
Co-founder, Brand Safety Institute, Director, Coalition for Better Ads
Marissa McArdle
SVP, Programmatic & Social Product, DoubleVerify
Ben Jankowski
Former Senior Vice President, Global Media, Mastercard
Yale Cohen
EVP, Global Digital Standards, Publicis Media
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process
