Marketing investment is under more scrutiny than ever, and every decision carries greater weight. This session explores how brands and their partners…
There are moments when waiting isn’t an option and decisions need to be made without perfect information. This session explores how marketers across b…
As expectations evolve, trust has become one of the most valuable elements of marketing. This session explores how brands, creators, and partners are…
Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in r…
As market dynamics evolve, staying relevant is no longer about doing more, it’s about making the right decisions. This session brings together b…
The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
Most brands are experimenting with AI. Far fewer have made it work. The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with…
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook…
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance…
MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting …
Hands-on with creating agents with triggers and schedules to take bounded actions.
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