MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa…
MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI…
Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club f…
Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönet…
Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this …
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
Explore how online communities are fueling always-on fandom and shaping how fans experience everything from major global tournaments to fast-growing…
There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage…
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