The AI Marketing Maturity Study in Partnership with EY, showcases the extent to which brands and marketers are integrating AI across Creative & Content; Measurement & Insights; Media & Personalisation; Propensity Modelling; Insights; Dashboards and Customer & Sales Journeys.
To meet the core requirements of the report, the survey was intentionally conducted among a select cohort of 60+ senior leaders, including Senior Marketers, Digital Heads, CTOs, VP-Marketing, CMOs, and AI in Marketing Leaders. Designed to explore AI use cases beyond media and spotlight those delivering measurable business impact, the report brings together perspectives from across key industry verticals such as CPG, FMCG, Technology, SAS Martech, Real-Estate, BFSI, and more.
The effort was undertaken so that the insights emerging from the report reflect the true context of the report. It also attempts to uncover the extent of IMPACT being experienced by brands and marketing practitioners. The report features a POV section with select marketing leaders.
How Can This Report Help You?
This report helps you benchmark your organisation’s AI maturity, identify capability gaps, and understand where AI is delivering real marketing impact.
It enables you to:
- Benchmark your progress across key marketing functions
- Identify areas that need stronger adoption, alignment, or investment
- Understand how peers are applying AI across the marketing value chain
- Learn from industry perspectives and practical experiences
- Shape clearer priorities and next steps in your AI journey
Ultimately, the report is designed to help marketers pivot from experimentation to an always on strategic adoption of AI in marketing to drive business impact
