Marketing is evolving faster than ever, driven by shifts in technology, consumer behavior, and cultural trends. Navigating the Future of Marketing explores the strategies, tools, and mindsets brands need to stay ahead, turning uncertainty into opportunity.
It goes beyond product promotion to champion causes that matter to consumers. By leading with purpose, brands build deeper trust and long-term loyalty. Discover how social-led strategies can drive both social impact and business growth.
True innovation often emerges when resources are limited and challenges are high. ‘Innovating and Growing under Constraints’ explores how brands can turn limitations into opportunities, unlocking creativity, agility, and sustainable growth even in the toughest environments.
Making environmental and social responsibility a core growth strategy.
Brand's journey toward greener production and packaging. Engaging consumers in sustainability initiatives. Measuring impact: balancing brand purpose and profitability
In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
As consumer behavior shifts amid economic and technological changes, marketing leaders must adapt to sustain growth and relevance. In this session, industry leaders will discover how CEOs and business leaders harness scenario planning, risk mitigation, and innovation to drive long-term success and competitive advantage with the customer-centric lens.
AI is immersely transforming marketing from static segmentation to real-time, scalable personalization that delivers measurable lift in conversion, efficiency, and ROI. Grounded in enterprise use cases, this session unpacks how leading brands deploy AI to drive business outcomes while navigating complex privacy and operational demands. Beyond marketing, we’ll examine how AI is accelerating enterprise value creation across decisioning, automation, and consumer experience.
NEW RESEARCH: Get a first look at MMA's new State of Personalization survey, revealing a sharp disconnect between marketers' big ambitions and their ability to scale. While early results show promise, most personalization efforts remain stuck in manual execution – limiting agility and impact. This session spotlights the gap between aspiration and reality, and what it means for the future of personalized marketing. Thanks to the partnership with Monks and EY to get this right.
Elevating marketing beyond brand awareness to drive business value and growth. Marketing, not just storytelling, has taken a role as a strategic function fueling market expansion. This session explores how top marketing leaders leverage data-driven decision-making, how to activate growth mindset, create new patterns and cross-functional collaboration to shape marketing strategies, align with business objectives, and demonstrate impact at the boardroom level.
As AI-driven content and digital complexity reshape the advertising landscape, brand suitability is evolving from a defensive necessity into a catalyst for strategic opportunity. Join us as we share how a leading CPG brand to optimise and unlock new levels of transparency, control, and campaign confidence, all without compromising on cost or reach.
