Nguyễn Ngọc Thụy is a visionary marketing leader with nearly 30 years of experience across communications, advertising, public relations, and brand strategy. As Head of Marketing & Communications at Generali Vietnam, he has redefined how insurance brands connect with people—through creativity, emotional storytelling, and strategic innovation.
Thụy has held senior leadership roles at global organizations including JWT (WPP Group), Diageo, and FWD Vietnam, where he led groundbreaking campaigns that disrupted traditional norms and elevated brand engagement. His diverse background also includes serving as CEO of B.Blue Fashion, showcasing his versatility in brand building across industries. Known for his unique blend of strategic thinking and emotional intelligence, Thụy deeply understands consumer behavior—especially among Gen Z. He actively immerses himself in youth culture, participating in Gen Z-led workshops and experiences to better connect with emerging audiences.
Thụy is a frequent speaker, mentor, and thought leader in the marketing community. He shares insights through industry forums, podcasts, and keynote sessions, inspiring the next generation of marketers to embrace authenticity and creativity. His contributions have been recognized with prestigious awards, including the Kotler Award for Excellent Marketing Leadership and the Platinum Dragon Master Award—an honor given to only one individual annually for over two decades of excellence in both agency and client-side marketing.
Beyond marketing, Thụy is also a stage director and a cultural influencer, with a personal social media following of nearly 100,000. His work bridges the worlds of business and art, making him a truly multidimensional leader.
“Love your brand like it’s part of your body. Only when you live with it can you overcome challenges and build lasting success.” – Nguyễn Ngọc Thụy
