THEME

Advancing Marketer's Ability To Create Value

OVERVIEW

Marketing is being redefined. 

 
In an era of rising acquisition costs, fragmented attention, retail media acceleration, AI disruption, and increasing boardroom scrutiny, marketing is no longer judged by campaigns; it is measured by contribution. 
 
Growth. Margin. Retention. Enterprise value. 
 
IMPACT 2026 brings together Indonesia’s most influential marketing leaders to explore a singular mandate: 

 
How can marketers create measurable business value in a complex business world? 

 
This year’s edition positions marketing not as a support function, but as a commercial growth engine. 
 
Across a full-day high-impact session, through high-level & expert's keynotes, boardroom conversations, high-stakes session, and growth-focused panels, IMPACT 2026 will challenge conventional thinking and equip leaders with actionable frameworks to elevate marketing’s role in enterprise success.