Marketing Growth | MMA / Marketing + Media Alliance

Marketing Growth

Xapads Strengthens Global Performance Leadership with Guénolé Le Gall

Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets.

As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. This shift is driving Xapads to further strengthen its performance capabilities.

News Type: 
MMA Press Release

Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts

Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer. Let's deep dive into her career highlights with bold predictions for app marketing in 2026.

News Type: 
Member Press Release

MiQ adquiere Rocket Lab para escalar el marketing in-app a nivel global

Rocket Lab, el App Growth Hub con base en América Latina, se une a MiQ para acelerar su expansión internacional, con foco en Asia-Pacífico y mercados emergentes donde el mobile es el canal dominante.

De México al mundo

News Type: 
MMA Press Release
The State of Brand Marketing Accountability

The State of Brand Marketing Accountability

Mar 19, 2026 · Global

The question isn’t whether to measure brand. It’s whether you can afford not to.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Hear how brand marketing leaders use measurement insights in planning and budget conversations. 

Watch Now
Vassilis Bakopoulos Jim O’Brien Rose Stark +2
Data
Marketing Growth
Marketing Organization

Veri Olgunluğu Raporu 25 | Türkiye

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

 

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
report, MMA MEA, Türkiye
Data
Marketing Growth
Marketing Organization
Shopper Marketing

Retail Media Measurement Made Easy: A Guide

Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

Released: 
February, 2026
File Size: 
4.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, South Africa
Keywords: 
retail media, retail, measurement
AI
B2B Marketing
Consumer Engagement
Creative Effectiveness
CX / Customer Experience
Marketing Growth

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.

Released: 
December, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
AI, AI in marketing, Next Generation Consumers, Customer Behaviours, Indonesia
Good Growth: How Brands Win with Social Impact

Good Growth: How Brands Win with Social Impact

Oct 22, 2025 · Global

A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a source of competitive advantage and sustained growth. This session explores those emerging practices and shows how companies are moving beyond cause-marketing campaigns and CSR add-ons toward integrated strategies that create measurable business value.

Watch Now
Dr. Omar Rodríguez-Vilá Dr. Sundar Bharadwaj Dr. Michael Pettiette
Attribution
Marketing Growth

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive.

Released: 
October, 2025
File Size: 
2.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Global

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Submitter's Company: 
Yango Ads
News Type: 
Member Press Release

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