Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
MMA and BCG’s 2026 CMO Inquiry on AI’s Real Disruption

MMA and BCG’s 2026 CMO Inquiry on AI’s Real Disruption

Oct 13, 2026 · Global

CMOs no longer debate whether AI will reshape marketing. The question now is how fast to move. In the 2026 MMA-BCG Survey on AI Disruption of the Marketing Operating Model, fielded May through July 2026, roughly 60 CMOs rated their AI vision near 6 out of 10, while technology, governance, talent, agency partnerships, and workflows trailed at about 5.

Register
Vassilis Bakopoulos Janet Balis Lauren Beckstedt Jacki Kelley
How We Spend & What We Say: The State of Advertising Spend

How We Spend & What We Say: The State of Advertising Spend

Oct 20, 2026 · Global

The research

Every marketing team makes hundreds of creative and media choices: what its ads emphasize, how many messages each one carries, how many versions to make, and where they run. MMA and MediaRadar analyzed five years of advertising, from Q1 2021 to Q4 2025, across 10 industries and 6 channels to benchmark those choices, with attention data from Adelaide. The biggest differences are not between channels or years. They are between categories.

Join us to see where your category sits, and which of your choices are deliberate and which are inherited.

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Vassilis Bakopoulos Jay Nielsen Marc Guldimann Dena Weatherhead
 NEW

MMA India's 101 AI in Marketing Use Cases

A curated learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member community and the MMA India AI Council. 

What it is

The 101 AI in Marketing Use Cases is a compendium of practical, deployed applications of AI, drawn from real work inside MMA member organisations. Each use case shows how AI was applied to a specific marketing problem and the business impact it produced.

Released: 
May, 2026
Region: 
APAC, India, Global
 NEW

Beyond Reach

Reach tells you your ad was delivered. It doesn't tell you it was remembered.

Beyond Reach is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

The problem every media plan shares:

Released: 
May, 2026
Region: 
APAC, India, Global

Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement

September 28, 2026

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.

Where brands will find their edge this festive season

September 28, 2026

India’s festive opportunity is growing but so is the competition for the same consumer attention.

 NEW
Consumer Engagement
Creative Effectiveness
Customer Lifecycle
CX / Customer Experience

MMA Indonesia Data, Insights & Outlook 2026 - Q3: Indonesia's Media And Technology Landscape

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
September, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Keywords: 
2026

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