Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish? 

Language: Vietnamese