Presented by:
Vikas Purohit
CEO, Tata CLiQ
Manik Nangia
President, Probiking Business, Bajaj Auto Ltd
Harish Narayanan
Head of Marketing, Myntra
Prasad Kaushik
General Manager - Consumer Marketing, Ford India
Megha Thareja Tyagi
Director , Google
Lalit Bhagia
Sr. Expert, McKinsey
Zaved Akhtar
VP - Digital Transformation & Growth, Unilever South Asia
Moneka Khurana
Country Head & BOD Member, MMA Global India
Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.
People are searching for information and content to meet essential needs and shopping online as well. Therefore, consumers are adjusting their routines to be internet-first and they expect businesses to move online as well.
Key takeaways:
- Digitize with state of the art martech platform to unlock personalization, precision marketing, manufacturer partnerships and measurement at scale.
- It all starts with the fundamentals of getting your home in order. This includes delivering a good site experience, organizing your data & connecting personal experiences.
