AI Overviews, answer engines, and generative search are changing how customers find brands. New tactics. New metrics. A new wave of platforms is competing to define what visibility means in an AI-first world.
This Great Debate puts the leading voices in answer engine and generative engine optimization head-to-head on the questions every marketing team is asking right now. Live panels. Unscripted exchanges. Built for marketers who’d rather hear the argument than read another whitepaper.
What we’ll debate
What this means for brand visibility
Measuring influence inside AI answers — citations, share of model, and the metrics that matter
Tactics that move the needle and tactics that don’t
The new tool and platform landscape — and how to choose the right partners
Brand-building in a zero-click world
Designing content and sites for AI agents, not just human readers