MMA Press Release

“Expanded Mobile Ad Unit Sizes Whitepaper” Designed to Encourage Experimentation and Innovation, and Provide a Foundation for Developing Industry Best Practices

One Week Left Until Mobile Marketers Convene for MMA Forum NYC

Alcatel-Lucent, BestBuy, CNN, Disney, ESPN Mobile, Electronic Arts, Google, Kodak,
Microsoft, MTV, Target & United Nations Foundation to Speak at the MMA Forum NYC

What:   

Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab

Alcatel-Lucent, BestBuy, CNN, Disney, ESPN Mobile, Electronic Arts, Google, Kodak,
Microsoft, MTV, Target & United Nations Foundation to Speak at the MMA Forum NYC

What:

Attendees Will Have Networking Opportunities With The Best In The Business

À partir de hoje, 24 de maio de 2010, Rosana Moya inicia suas atividades como nova Diretora do Conselho de Administração da MMA – América Latina.

Alcatel-Lucent Joins Board while Isobar is Given Honorary Member Status; Vibes Executive Named Vice Chair

Mobile Marketing Association – Luth Research Survey Released in Conjunction with New, Industry-Standard Definition of M-Commerce

MMA Forum Presents Not One, but Two Pre-Event Workshops to Educate Marketers about the Fast-Growing Mobile Marketing Channel and Best Practices

What:

Events, Webinars, Outreach Programs and Educational Materials Help Reduce the Cost, Risk and Time to Market for Agencies, Brands and Retailers as they Develop and Execute Mobile Marketing Strategies

Version 5.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest U.S. carriers