At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.
Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.
We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.
But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.
Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.
This webinar will cover the key findings for this year’s report* with comparisons to previous years.
Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.
· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.
· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement
Jakarta, Indonesia, September 3, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian consumers. Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers have increased their consumption of streaming content during the COVID-19 pandemic.
