APAC

There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.

Some of the key finding from the research are: 1) 25 - 35 years are majority of the mobile users followed by 16 - 24 age group 2) In the 16 - 24 years age category, female users were seen more active than male 3) Mobile activity increased with the location footprint of the users during the day