Gary is a digital marketing leader with over two decades of experience driving the convergence of data, technology, and creativity across Southeast Asia. As Co-founder of Ureka Media, he champions a forward-thinking approach to marketing—where automation, connected media, and intelligent data move beyond experimentation to deliver real business impact. His work challenges conventional models, focusing on how brands can stay relevant in an increasingly fragmented and dynamic landscape. Having worked across diverse markets, including Vietnam and Malaysia, Gary brings a progressive perspective, grounded in execution and shaped by a constant drive to innovate, adapt, and push modern marketing forward.