With more than two decades of experience in the advertising and media industry, Fitri has established herself as a visionary leader driving transformative change, redefining what media agencies can achieve.
As Manging Director of i-dac Indonesia, she has elevated the agency to remarkable success, culminating in its recognition as the Indonesia Agency of The Year 2025 by TopFice, Top 2 Media Agency of The Year in Citra Pariwara Awards 2025, Bronze - Most Innovative Agency Team of The Year 2025 at NEXT Awards Indonesia & APAC. Under her leadership, i-dac Indonesia has also maintained its status as one of the Best of Show Agency at Mob-Ex Awards two years in a row (2024-2025).
Fitri’s career is highlighted by a series of meaningful achievements, including Gold, Silver, and Bronze wins on respected platforms like MMA Smarties, Mob-Ex, Marketing Excellence Awards, Tambuli Awards, Next Awards and Citra Pariwara, showcasing her dedication to creating thoughtful and impactful campaigns. These accomplishments underscore her ability to blend strategic vision with creative execution, contributing to media excellence and industry growth.
Beyond her professional achievements, Fitri is passionate about giving back to the industry. Her commitment to the field was acknowledged through her role as a jury member at Citra Pariwara 2023, reflecting her respect within the advertising community.
