Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, December 10, 2025

09.00 AM – 09.30 AM

Registration, Business Networking, and Refreshments

09:30 AM – 09:45 AM

Opening of Media Gathering by Master of Ceremony (MC)

Corporate Communication Head / News Presenter at Liputan 6
PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com
09:45 AM – 09:55 AM

Opening Speech and Introduction of Marketing + Media Alliance Indonesia (MMA Indonesia)

This Opening Session is an an exclusive exploration of Indonesia's dynamic digital landscape  examines transformative market trends shaping in Indonesia, from the Big Data & AI Market Expansion, Social Commerce & Social Media Penetration as insights from Marketing + Media Alliance Indonesia (MMA Indonesia).

Country Head & Board of Director Indonesia
Marketing + Media Alliance Indonesia
9:55 AM – 10:05 AM

Marketing + Media Alliance (MMA): To Advance Marketers To Shape Industry

In this session, we will emphasize the MMA Re-branding to be Marketing + Media Alliance. MMA Global, Inc., the global non-profit industry body, today ushered in a new era as the Marketing + Media Alliance (MMA), crystallizing its evolution into a foremost global community of Chief Marketing Officers and senior marketing leaders. The repositioning signals the organization's foundational commitment to advancing marketers' ability to create value by uniting CMOs worldwide to shape the future of marketing, brands, and business.

CEO, MMA APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
10:05 AM – 10:35 AM

Modern Marketing Reckoner 2025 Industry Report Key Highlights of Latest Data, Insights & Trends - Presentation

The Modern Marketing Reckoner 2025 Industry Report Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. Backed by relevant Indonesian data and market insights, the MMA reports offer a strategic outlook on marketing and advertising trends. It addresses the key shifts in the industry to enable marketers to stay ahead, adapt to emerging opportunities, and make informed decisions in an increasingly digital-first economy.  

In this session, we will explore the Key Topics Highlights surroundings:

  • AI The Next Evolution​
  • Data & Measurement​
  • Customer Experiences & Changing Behaviors  ​
  • Brand Purpose & Campaign Innovation (Big Ideas & Creativity & Brand Building for Long-Term Value) ​
  • Social Marketing (Creator Economy, Influencers, Social Media, and Community Engagement) ​

Research & Partnership Coordinator
Marketing + Media Alliance Indonesia
10:35 AM – 11:05 AM

Question & Answer Session between Media Guest and Esteemed Contributors

11:05 AM – 11:20 AM

Closing Remarks by Master of Ceremony

Corporate Communication Head / News Presenter at Liputan 6
PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com
11:20 AM – 11:50 AM

Open Interview Session for Media Guests

11:50 AM – 13:30 PM

Business Networking Session

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