Wednesday, December 3, 2025
Opening Remarks
NEXT! in From Insight to Instinct: The Art & Science of building emotional relevance
Puma's story about how being true to consumer insights, data and the DNA of the brand has led us to develop marketing that did not only win awards but actually connected emotionally with consumers and drove the business.
NEXT! in MMA: Marketers are Not Always Respected - A Vision for How We Fix That
This session will kick off with an introduction to MMA’s new positioning and strategic direction, setting the stage for a forward-looking conversation on the evolving role of marketing. We’ll explore how CMOs can navigate the intersection of AI, creativity, and growth, addressing both the challenges and opportunities that define the future of our industry. The session will also include a brief overview of MMA Future Labs, our global initiative designed to accelerate innovation and practical learning across markets.
NEXT! In Mindset: From Insight to Impact
Over the past year, GumGum has deepened its understanding of how mindset shapes the way people see, feel, and act across the open web. Last year, we explored the concept of mindset and how it could unlock new opportunities for brands. This year, we’re taking it further and sharing what we’ve learned about making mindset measurable and actionable, and proving its power to real-world outcomes tied to attention and performance.
In Partnership With:
Cofee Break
Next! in The Orchestrator (CMO) and the Team: How to Build a New-Age Marketing & Media Department
Today’s CMO isn’t just a brand storyteller; they’re the conductor of a multidimensional orchestra balancing creativity, data, technology and finance. But as marketing and media evolves into a fluid, intelligence-driven discipline, traditional hierarchies and skill silos collapse. This session explores how to architect the marketing team of the future: fast, elastic, and deeply interdisciplinary. Our panellists will dissect what kind of leadership, talent chemistry, and mindset it takes to turn marketing & media from a cost centre into a growth engine.
NEXT! in the Future of Creativity: Can Machines Truly Imagine?
As AI tools reshape the creative landscape, the boundaries between human intuition and machine intelligence are blurring faster than ever. How far can technology go in replicating the magic of human imagination, and where should we draw the line?
In this bold conversation, leading brands and creative agencies reveal how they’re merging data, intuition, and AI-generated content to reimagine marketing and media. Drawing on insights from MMA’s State of Creativity research, we’ll uncover how German marketers are redefining creativity, challenging long-held norms, and using technology not just to optimize ideas; but to revolutionize them.
NEXT! in AI with Humanity: Predictions 2026
This final session delivers bold predictions for what AI will look like in 2026, not just more powerful, but more human. Expect sharp insights on how AI will transform creativity, marketing, decision-making, and customer experience, all through a lens of ethical and human-centered innovation. Join us for a future-focused finale that connects today’s conversations with tomorrow’s possibilities.
In Partnership With:
Closing Remarks
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or, contact:
Şiler Sevinç
Marketing & SMARTIES DACH Awards Director
MMA Global
M: +90 532 210 37 88
E: [email protected]