Agenda | MMA Global

Agenda

2025 THEME: POWERING MARKETING FOR GROWTH

ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.

ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.

ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.

7th May

10:00 AM – 10:15 AM

Growth the Lego Way

Country Head & BOD Member
MMA Global India

10:20 AM – 10:40 AM

Marketing Desperately Needs a Transformation for Growth. MMA has a Plan

CEO
MMA Global

10:45 AM – 11:00 AM

The Free Streaming Revolution: Premium Content, Unique audience signals, Measurable outcomes

Video marketing has become the backbone of modern-age brand building. This session will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech to elevate advertising experiences.

Director & Head
Amazon MX Player
In Partnership With:

11:05 AM – 11:25 AM

Innovating and growing under Constraints

Innovation and leadership scholar
Co-Author of Jugaad Innovation

11:30 AM – 11:45 AM

Knowledge Session

Head – Enterprise Business
Adobe

11:50 PM – 12:05 PM

Influencer Advertising: Making Influencers, Creativity & Brand Strategy work in tandem

MMA India Board Member; MD & Chief Client Officer - South Asia, Insights Division
Kantar

12:10 PM – 12:30 PM

Fireside Chat

In Partnership With:

12:30 AM – 1:00 PM

From Views to Value: Turning Short-Form Video Engagement into Conversions

CMO
Versuni
Head of Brand and Digital Transformation, Global Business
Hero MotoCorp
Chief Marketing Officer
Narayana Health
Chief Growth Officer
mediasmart
Head of Brand Solutions
Google
Moderator
Senior Director – Business
Sharechat & Moj

1:05 PM – 2:00 PM

Power Lunch

2:00 PM – 2:30 PM

The Future of Measurement: Unlocking Growth with Data

Chief Marketing Officer
Home Credit India
Head - Digital & eCommerce
Air India Express
Head of Media
Dabur India Limited
Head - Media & Customer Lifecycle Management
KFC India
Director - Marketing
Noise
Moderator
Co-Founder & CMO
Trackier

02:40 PM – 3:20 PM

State of Quick Commerce in India - Primary Study

In Partnership With:

3:25 PM – 3:55 PM

CTV Unplugged: The Next Big Leap in Digital Video & Measurable Reach

Senior Director
Samsung Ads, India & South East Asia
CMO
Apollo 24 | 7
Chief Marketing Officer
Policybazaar Group
Director, Marketing And Product Management, South Asia
AkzoNobel
Director, Marketing
MakeMyTrip
In Partnership With:

4:00 PM – 4:15 PM

Search, Stream, Scroll, Shop : Unlocking new age consumer behaviour with Google & Youtube

Head of Industry, E-Commerce
Google
In Partnership With:

4:20 PM – 4:50 PM

Ethical Influencing: How Responsible Influencer Marketing Drives Long-Term Brand Growth

Head of Digital Marketing
Reckitt
GM Marketing & Media Head
Lenskart
CMO
LT Foods
CMO
Swiss Beauty
Moderator
Chief Revenue Officer
iCubesWire

5:00 PM – 8:30 PM

*An Invite-Only CMO Roundtable

*An Invite-Only Roundtable with MMA Global CEO featuring Greg Stuart.

CEO
MMA Global

8th May

10:00 AM – 10:30 AM

Welcome Address

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

10:35 AM – 10:50 AM

Keynote

MMA India Board Chair; Chairman
Sanofi Consumer Healthcare

10:55 AM – 11:10 AM

Annual Report Launch - Modern Marketing Reckoner [5th Edition]

Country Head & BOD Member
MMA Global India
MMA India Co-Chair; Chief Executive Officer, South Asia
GroupM
Chief Strategy Officer, South Asia
GroupM

11:15 AM – 11:45 AM

Decoding CMO’s Guide to Growth Hacking [Modern Marketing Reckoner - 5th Edition]

Chief Strategy Officer
Wavemaker
SVP Marketing
Netcore Cloud
Head of Digital Marketing
Reckitt
Director, Specialist Businesses, Insights Division
Kantar
Senior Director
Flipkart
Chief Business Officer
Bobble.ai
Moderator
Country Head & BOD Member
MMA Global India

12:00 PM – 12:30 PM

Driving Growth: How Auto Brands Are Shifting Marketing Gears

Driving Growth: How Auto Brands Are Shifting Marketing Gears

CEO
MMA Global
Head of Marketing
Hyundai India

12:35 PM – 1:00 PM

No CMO at the Table? No Growth on the Agenda

MMA India Board Member; Managing Director
Perfetti Van Melle India
Chief Marketing Officer
Myntra
CMO
Air India
Moderator
MMA India Board Member; Group Chief Marketing Officer
CK Birla Group

1:00 PM – 2:00 PM

Power Lunch

2:00 PM – 2:30 PM

Advancing CX with AI for Growth

Head - Customer Experience & Revenue
VIDA World
Sr. VP - Growth Marketing & Martech
HDFC Bank
CMO
InsuranceDekho
Sr VP & Head – Ecommerce and Products
Max Life Insurance
Moderator
VP of Engineering
Adobe

2:40 PM – 3:15 PM

Retail Media 2.0: The Next Wave in Evolution of Digital Media

This session will explore how retail media networks are transforming from pure performance platforms to sophisticated marketing ecosystems. The session unveils how brands can leverage rich first-party shopping data to inform strategic business decisions and product innovation. Industry leaders will discuss the emergence of upper-funnel advertising formats that enable brand storytelling, and how unified measurement frameworks are finally connecting awareness to purchase. Discover how retail media's full-funnel capabilities are delivering unprecedented insights into consumer behavior, enabling precise attribution, and creating new opportunities for brands to engage shoppers across their entire journey.

Head-Ad Sales, Large Customer Business
Amazon Ads India
SVP & Chief Growth Officer
Cheil India
Co-Founder & Chief Growth Officer
Clovia
In Partnership With:

3:20 PM – 3:35 PM

Agentic AI and the Evolution of Marketing Workflows

MMA India AI Mentor & Advisor, Managing Partner
SenseAI Ventures

3:40 PM – 3:55 PM

Knowledge Session

4:00 PM – 4:20 PM

Keynote | Power of Micro-Actions for Compounding Growth

Venture Partner
Lightspeed India

4:20 PM – 4:50 PM

MMA Board Exclusive: Digital Maturity Assessment 7 D framework to Unlock Growth

MMA India Board Member; Director & Executive Vice President, Strategy, Marketing & Communication
Nestle, India
MMA India Board Member; Managing Director & Lead - India Market Unit
Accenture Song in India

4:55 PM – 5:30 PM

Inclusive AI for Bharat: Empowering Rural Communities and Driving Sustainable Growth

This power-packed panel dives into how brands, platforms, and technology leaders are building inclusive AI-driven solutions that empower rural India. From voice-first GPT-level engines that work without screens, to on-ground innovations by FMCG giants, the session showcases how AI can bridge access, scale impact, and fuel long-term growth for Bharat. Expect real stories, bold ideas, and a live unveiling of a breakthrough AI platform designed for every voice in India.
 

CEO, South Asia
Wavemaker
CMO
Perfetti Van Melle India
VP Marketing & Executive Committee Member - Snacks, Noodles & Pasta
ITC
Moderator
Creative Tech Lead
WPP & GroupM India

12:00 PM – 1:00 PM

C-Suite Crossovers

*An Invite Only Roundtable

Head Marketing and Communication
Apollo Tyres
Sr. VP - Growth Marketing & Martech
HDFC Bank
Head of Marketing
Haldiram Snacks
Head - Marketing & Products
Canara HSBC Life Insurance Company
Vice President (Travel Business)
Paytm
Chief Strategy and Marketing Officer, Business Head - Omnichannel Retail
Luminous Power Technologies
Chief Transformation Officer
GMR Group
Principal Officer & Head of Growth
Apollo 24|7 Insurance
Head Digital & Transformation PMO
Hero FinCorp
Marketing Leader
AVP and BU Head of Growth
Policybazaar
Head - Digital Marketing
ITC Limited
Director - Marketing, Digital & Growth
NoBroker
Head - Creative & Content
Air India
Moderator
VP of Engineering
Adobe
Head – Enterprise Business
Adobe
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