Research & Insights | Page 2 | MMA / Marketing + Media Alliance

Research & Insights

Framework
Addressing key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.
Guide
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Guide
A framework covering key concepts for understanding and applying AI
Report
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
Report
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Report
Key findings from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience

Pages