Webinar Partner:
James Briggs
Co-Founder and Chief Executive Officer, Briabe Mobile
Diana Valencia
Senior Vice President, Multicultural Communications, Porter Novelli
Gabriela Alcántara-Díaz
President and Cultural Strategist, G ADMarketing Communications
Hispanic consumers are clearly becoming the most important prospects for marketers, across all sectors. Walmart has reported that 100% of its sales growth is now coming from the multicultural customers. In this webinar we'll provide an overview of the Hispanic customers and strategies on how to engage this majority-minority throughout the path to purchase in order to win their hearts, minds and wallets.
