The State of Consumer AI

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

What You'll Learn

Drawing on a survey of 2,400 U.S. consumers ages 18–70, our experts will unpack critical insights, including:

• Adoption at scale: More than half of consumers use AI multiple times per week, with even higher engagement among younger demographics
   
• AI as identity-shaper: Consumers aren't just using AI for efficiency. They're turning to it to feel more creative, structured, and emotionally expressive
   
• AI in shopping: Nearly half of younger consumers already use AI for product discovery, price comparisons, and evaluating major purchases
   
• The trust paradox: Consumers expect smarter, faster brand experiences powered by AI—but also demand data transparency, protection, and ethical use
   
• Future-ready consumers: We're entering the era of AI natives—a generation who expects every brand interaction to be intelligent, conversational, and hyper-personalized
   

Why Attend

This webinar goes beyond hype to deliver evidence-based insights you can act on now. You'll come away with a deeper understanding of:

• How consumers are actually living with AI today
• Where your customers may already be ahead of your organization
• Why AI must be treated not just as a productivity tool, but as a new marketing channel
• How to balance innovation with transparency to earn consumer trust

Together, you'll see never-before-seen data and frameworks to help marketing leaders reimagine how they engage an AI-powered consumer.