Using Multichannel Messaging to Improve and Protect Customer Relationships | MMA / Marketing + Media Alliance

Using Multichannel Messaging to Improve and Protect Customer Relationships

Jul 21, 2016
Webinar Sponsor:
William Dudley William Dudley Group Director, Global Product Strategy & Solutions, SAP Mobile Services
Neha Dharia Neha Dharia Senior Analyst, Ovum Consumer Services

As the digital economy evolves, so does the need for trusted mobile channels that can open new ways for enterprises to engage and protect their customers. Valued for its reach, simplicity, and reliability, messaging can offer enterprises inexpensive yet highly effective ways to: 

  • Address increasing threats and reduce fraud and theft risks
  • Improve message delivery and calls-to-action with intelligent notification
  • Deliver more personalized, real-time experiences with less effort
  • Connect and simplify IoT device and data management

Customers today need a proven cloud infrastructure and integrated solutions that securely connect the “last mile” between themselves and you. In this session, you’ll learn how companies are utilizing messaging channels to transform their business processes, improve data security, and enhance customer engagement.