Webinar Sponsor:
Henry Li
Director, Mobile Advertising, TransUnion
Lisa Peterson
CMO, Americas Consulting, EY
Purvi Doraiswamy
VP, Advertising Services, Verve Mobile
Learn how marketers can leverage insights about their mobile audiences to enable smarter marketing campaign planning and execution and apply this intelligence in real-time at every step of the consumer lifecycle. The webinar topics will include:
- How data and marketing analytics can be used to improve campaign ideation and execution
- What data and insights can be used by marketers to create relevant engagements with their mobile consumers in a privacy-safe manner
- How marketers can leverage real-time intelligence to influence mobile consumer actions
- Actual examples of how data is being applied at each milestone along the path to purchase on mobile to increase ROIs
