The Rise to Prominence of the Mobile Channel – and Mobile’s Additive Impact Across the Media Landscape

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and review recent mobile marketing case studies as we evaluate how the mobile channel is presenting new opportunities  for other media and marketing channels. Key discussion points will include:

• The current mobile environment, including device adoption trends and consumption behaviors
• The growing mobile marketing opportunity across a variety of mobile channels, including web, app, video, QR codes and SMS
• The mobile channel as connective tissue and a catalyst for other media channels
• The mobile channel as a game changer for existing content and marketing paths