Webinar Sponsor:
Scott Hendrickson
Head, Advertising Solutions, PayPal Media Network
Sarah Hodkinson
Head of Marketing & Sales Strategy, PayPal Media Network
Join us for an understanding of how location-based mobile marketing and advertising can be successfully harnessed by brands and merchants. We’ll detail case studies covering innovative campaigns for premier advertisers. We’ll also explore how mobile fits into broader omni-channel strategies and take a look ahead at how new commerce opportunities will evolve in the coming year.
In this webinar, we will discuss:
- How to optimize mobile advertising campaigns by coupling location-awareness with other targeting parameters and data feeds
- How to use mobile to derive and accelerate consumer intent to purchase
- How mobile and cloud based payment technologies will revolutionize commerce
