The Impact of Intelligence on Consumer Mobile Experiences | MMA / Marketing + Media Alliance

The Impact of Intelligence on Consumer Mobile Experiences

Apr 24, 2013
Webinar Sponsor:
Julie Ask Julie Ask Vice President and Principal Analyst, Forrester Research
Josh Williams Josh Williams President and Chief Data Scientist, Kontagent

Is your mobile experience hurting or helping your business? Do you know how to leverage your mobile user data to drive customer lifetime value, engagement and profitability? Attend this webinar to learn how mobile intelligence is answering these questions and changing the way businesses think about analytics.

Join Julie Ask, Vice President and Principal Analyst at Forrester Research, Inc., and Josh Williams, President and Chief Science Officer at Kontagent as they discuss:

  • Why “Mobile First” organizations are using mobile intelligence to lead the market
  • How to craft impactful mobile strategies and KPIs based on user location, multiscreen and more