Craft the Perfect Privacy-Friendly Location Policy for Your Mobile App | MMA / Marketing + Media Alliance

Craft the Perfect Privacy-Friendly Location Policy for Your Mobile App

Sep 5, 2013
Webinar Sponsor:
Fatemeh Khatibloo Fatemeh Khatibloo Senior Analyst, Forrester Research, Inc.
Eric Newman Eric Newman Vice President, Products and Marketing, Digby

Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc.  and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data.  Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.