Webinar Sponsor:
Stephen Dumas
Retail Segment Director, Silverpop, an IBM Company
Ben Kaplan
Managing Director, Digital, American Cancer Society
As the mobile consumer experience continues to grow and more apps are downloaded, then abandoned by the user, it's more important than ever that retailers have a compelling strategy for building and maintaining an app.
Join Silverpop Retail Segment Director Stephen Dumas and Director of Product Marketing Ben Kaplan as they share top strategies and tactics retailers can use to create a successful and sustainable app as part of their marketing framework. You’ll learn how to:
- Use journey mapping to identify areas for app engagement
- Deliver a value-add mobile app experience
- Integrate your app into your broader marketing efforts
- Retain a higher percentage of mobile app users
