A special MarTech, Data & CX Council-exclusive MMA India Café brought together leaders from McDonald’s, Google Cloud, Federal Bank, Exotel, WebEngage, AkzoNobel, TransUnion, Tata Communications and more. Outcome: the most actionable CX shift - where real-time signals, prescriptive analytics and “human-in-the-loop” design move CX from a score to a company-wide culture.
