Global

InMarket Webinar: How to Build a Breakthrough Campaign in the Moments that Matter

Aug 20, 2020 · Global

Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.

Breakthrough Moments Topics Covered:

MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations

Bank of America’s Louis Paskalis, the former MMA North America Board Chair, will chair new MMA Board that aims to tackle complex issues across media

News Type:

MMA Press Release

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

The State of the Industry: Mobile Marketing in EMEA 2020

29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.

News Type:

MMA Press Release

Bob Lord Keynote Highlights Sentiment About Social

Bob Lord Keynote Highlights Sentiment About Social

During a keynote at the MMA Global CEO/CMO Summit, IBM SVP of Cognitive Applications, Ecosystems and Blockchain Bob Lord, Influential CEO Ryan Detert and Wells Fargo VP of Brand Reputation Josephine Chew offered a preview of the offering IBM & Influential have partnered to create: a new social targeting solution that uses AI to find and secure trusted and safe social influencers so that brands can still tap into the enormous reach of social platforms without jeopardizing their brand values. CEO/CMO reaction to this growing industry problem is highlighted in the charts below.

Submitter's Company:

IBM

News Type:

Member Press Release

The New Marketing Playbook: What’s Next in Advertising & Tech - a conversation with Verizon Media's James Colborn

Aug 27, 2020 · Global

While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.

KEY TAKEAWAYS

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PT Tirta Investama (Danone Waters Indonesia)

MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors

Continues MMA’s Transition to ‘Whole Ecosystem’ Governance, Led by Marketers/CMOs and Includes Engagement by Media Plus AdTech & MarTech.

News Type:

MMA Press Release

[India Webinar] Cloud for Marketing

Aug 13, 2020 · APAC

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth. Opportunities to engage their audiences are vast — online and offline media, websites, apps, email, and physical stores.

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[India Webinar] D2C Strategy & Data Strategy

Aug 6, 2020 · APAC

Our realities have changed and so have our behaviours. In the last 3 months, content consumption has seen an accelerated pace of growth with video streaming and app downloads at an all-time high. As of mid-June, we found that consumer willingness to venture out is recovering - but slowly. In parallel, we’ve all heard about how India’s online shopper base is expected to grow to 300-350 million by 2025, and how these new users aren’t limited to the metros/big cities.

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