APAC

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Testimonial Received For MMA Impact India 2022

We are delighted to have partnered with MMA APAC India for IMPACT 2022 and the Change Makers Meet. Happy for this immense opportunity to network and have an insightful session on Brand Safety with other panellists. A special thanks to everyone who joined us at the session. Our team had a great time while socializing and interacting with the industry experts at the event.

- Innovation Partner: Xapads Media

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Brand Safety

Brand Safety Reimagined: A toolkit for the modern marketer

The report is a first-of-its-kind toolkit for marketers to steer brand safety, from understanding the issue to responding to critical incidents. It will also help in answering key questions such as who is responsible for brand safety and developing a culture of brand safety to manage external and unpredictable threats to your brand.

Key Takeaways:

Released:

May, 2022

Education Section:

Guidelines

Region:

APAC, India, Global

Data

The Modern Marketers Guide to Leveraging Data & MarTech

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released:

May, 2022

Education Section:

Best Practices, Guidelines, Perspectives

Region:

APAC, India, Global

Avyan Holdings

MMA CEO & CMO Summit Vietnam 2022

Vietnam

June 10, 2022 / Ho Chi Minh City & June 17, 2022 / Ha Noi City

add to calendar

Brand Safety

Data

MMR 2022: Building Winning Marketing Organisations

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released:

May, 2022

Education Section:

Best Practices, Perspectives

Region:

APAC, India, Global