| Page 154 | MMA / Marketing + Media Alliance

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

AI
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Global
Speakers: 
Rex Briggs
Subject Matter Expert
Marketing + Media Alliance
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Christine Merlotti
Media Manager, Audience & Data Governance
GM
CAP Partner:
Watch the Webinar:

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Video

Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?

Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Organization
Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Global
Speakers: 
Dr. Omar Rodríguez-Vilá
Professor of Practice in Marketing
Goizueta Business School, Emory University
Shubu Mitra
COO & Co-Founder
MarCaps LLC
Watch the Webinar:

Webinar: State of Generative AI

State of Generative AI and its Application in Marketing

Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

AI
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Watch the Webinar:
AI
Brand Safety
CX / Customer Experience
Data
MTA
ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global

Nomination for SMARTIES United Kingdom Jury 2023

Consumer Engagement
Customer Lifecycle
Shopper Marketing
Video

The Connected Consumer Q1 2023 Report

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, Vietnam, Global

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