| Page 150 | MMA / Marketing + Media Alliance
AI

State of AI in Digital transformation - MMA's CDO Benchmarking Study

As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from our benchmark study on the state of AI application in digital transformation. A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Released: 
June, 2023
File Size: 
4.5 MB
Education Section: 
Benchmark Studies, Best Practices, Research
Region: 
Global

ALTT - AI Leadership Think Tank

The ALTT understands the transformative power of AI and its potential to reshape the marketing landscape. With a simple yet ambitious goal, MMA aims to drive improved business growth, deliver personalized experiences, and enhance operational efficiency through strategic AI utilization in marketing.

MMA has already established a baseline for the power of AI in our Consortium for AI Personalization that showed improvements in digital marketing performance as high as +260% in one brand’s study. But how to achieve that was most important.

On-Demand Video

State of Generative AI and its Application in Marketing

Research to understand the adoption, impact, and future trends of artificial intelligence in marketing strategies
News

AI's Impact on Marketing May Be Getting Easier to Quantify

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers

Download the 2023 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
July, 2023
Region: 
Global

Request an Invite - CMO & CEO Summit 2024

Join the MMA in 2024 to Architect the Future of Marketing.
C-level and senior executives can request an invite below.

Please email [email protected] for further details.

Be the first to get notified when registration opens. Receive important updates, videos and exclusive content before and during the event. By signing up you consent to automated recurring text messages from MMA CMO & CEO Summit to the mobile number provided. Consent is not required to purchase. Periodic messaging ending July 23, 2024. Txt STOP to stop, HELP for help. Msg&DataRatesMayApply. T&C/Privacy: www.mmaglobal.com/privacy-policy.

Pages