Friday, October 9, 2026
9:30 AM – 10:00 AM
Networking
Registration & Networking Breakfast
Registration & Networking Breakfast
10:00 AM – 10:15 AM
Keynote
SMARTIES is not just an Awards Show
SMARTIES is not just an Awards Show
10:20 AM – 10:35 AM
Keynote
10:40 AM – 10:50 AM
Standard
Trends & Takeaways: Lessons from the Jury Room
Trends & Takeaways: Lessons from the Jury Room
Knowledge Partner
11:15 AM – 11:45 AM
Panel
Knowledge session
Knowledge session
In Partnership with
11:50 AM – 12:00 PM
Standard
Full-Funnel Digital Advertising Outlook: First Look at MMA India’s Primary Study
Full-Funnel Digital Advertising Outlook: First Look at MMA India’s Primary Study
Where are India’s marketers investing, and what is still blocking full-funnel accountability? Get the headline findings first-hand, including retail media’s growing role beyond conversion, as brands balance brand building, performance and measurable business impact.
12:05 PM – 12:35 PM
Report Launch
Report launch: A CMO's Playbook for Accountable Full-Funnel Advertising
Report launch: A CMO's Playbook for Accountable Full-Funnel Advertising
Lead Knowledge Partner
12:40 PM – 12:55 PM
Keynote
Building the Brand Moat: Creativity, Technology & Effectiveness — Unplugged
Building the Brand Moat: Creativity, Technology & Effectiveness — Unplugged
1:00 PM – 2:00 PM
Networking
Lunch
Lunch
2:00 PM – 2:15 PM
Standard
Knowledge Session
Knowledge Session
In Partnership with
2:20 PM – 2:40 PM
Fireside Chat
Knowledge Session
Knowledge Session
In Partnership with
2:45 PM – 3:15 PM
Panel
Contextual Marketing in the AI Era
Contextual Marketing in the AI Era
In Partnership with
3:20 PM – 3:35 PM
Standard
MMA India Creative Council: Inaugural Session
MMA India Creative Council: Inaugural Session
3:40 PM – 4:00 PM
Fireside Chat
Knowledge Session
Knowledge Session
In Partnership with
4:00 PM – 4:15 PM
Networking
Coffee Break
Coffee Break
4:15 PM – 4:30 PM
Keynote
Knowledge Session
Knowledge Session
5:00 PM – 5:30 PM
Standard
Report launch: Beyond Reach
Report launch: Beyond Reach
Report Partner
6:00 PM
Standard
SMARTIES India Gala Night Registration Begins
SMARTIES India Gala Night Registration Begins
06:30 PM – 6:40 PM
Standard
Inaugural address by Jury Chair
Inaugural address by Jury Chair
6:45 PM
Standard
Category Awards Begin
Category Awards Begin
9:00 PM
Standard
Industry Awards & Finale
Industry Awards & Finale
Leadership Dialogues
12:00 PM – 1:30 PM
Standard
Can creativity be effective without trust?
Can creativity be effective without trust?
Leadership Round Table by ASCI
Leadership Round Table by ASCI
In Association with
In Partnership with
4:00 PM – 5:30 PM
Standard
Leadership Round Table by The Trade Desk
Leadership Round Table by The Trade Desk
In Partnership with
