Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? The second session will explore the p…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obs…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final s…
Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will…
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"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
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