Introduction to Location-Based Audiences

This webinar will provide marketers with an introduction to best practices, proven methodologies and questions to ask when using location-based targeted audiences and inclusive data sources to identify, reach and impact their ideal consumers.

Key takeaways/learning objectives include:

• The validity of location as an approach for audience (and gaining the confidence in buying these types of audiences)
• What questions to ask when evaluating location-based audience offerings
• How to best utilize audience targeting/data to benefit your clients/business 
• Case studies, success stories and examples of how audience targeting positively impacts consumers and marketers alike