Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, October 4, 2018

Café y Networking / Coffee & networking

Bienvenida e apertura / Welcome & Opening remarks

Estudio MMA Mobile Report Colombia 2018 / Research MMA Mobile Report Colombia 2018

Fabian Tejera
Consumer Insights Leader | Colombia
GFK
In Partnership With:

Caso McDonald's: shopper marketing en la era de la movilidad/ McDonald's case: shopper marketing in the age of mobility

Rodrigo Cortés
Country Manager en Colombia
Waze
Diego Higuera
Director LATAM CRM Media & Merchandising
Arcos Dorados
In Partnership With:

Caso Pirelli: vendiendo neumáticos a través del móvil/ Pirelli case: selling tires through mobile

Alberto Pardo
Founder & CEO
Adsmovil
In Partnership With:

Case Study: Pernod Ricard + Rappi

Alberto Pardo
Founder & CEO
Adsmovil
Luis Alberto Forero
Partnerships Manager
Rappi
Juan Pablo Namur
Online Experience Chief
Pernod Ricard
In Partnership With:

Transformación, De los Canales a los Comportamientos | Transformation, From Channels to Behaviors

Andrés Castillo
Digital Hub Lead Andean Region J3
UM Worldwide

Los ingredientes para la innovación @ Mondelez | The ingredients for innovation @ Mondelez

Alex Castillo
LA Media and Consumer Engagement Associate Director
Mondelēz International

Estudo de caso: Mi Movistar Colômbia / Case study: My Movistar Colombia

Santiago Cardoba
Gerente Canal Online
Telefonica

3 Insights de los casos ganadores de los Premios MMA Smarties LATAM/ 3 insights from MMA Smarties winner cases

Thais Schauff
VP de Operações LATAM
MMA

Cierre / Final remarks

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