Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, June 18, 2015

8:30 AM – 9:00 AM Networking

Registration

9:00 AM – 9:30 AM Networking

Welcome Coffee

9:30 AM – 9:40 AM Networking

Improvisation

9:40 AM – 9:55 AM Remarks

MMA Welcome

9:55 AM – 10:25 AM Standard

What Are People Doing with Their Mobile - a Behaviour Analysis

10:25 AM – 10:45 AM Standard

What Are You Doing to Activate Your Audience?

10:45 AM – 11:15 AM Standard

A Mobile Visión of a CEO

11:15 AM – 11:40 AM Networking

Break

11:40 AM – 11:50 AM Standard

Showcasing Smart Message by Gemalto

11:50 AM – 12:20 PM Standard

Multiscreen + Crosschannel

12:20 PM – 12:50 PM Standard

Showcasing Geolocation + Rich Media

12:50 PM – 1:20 PM Standard

Mobile Payment Is Here To Stay For Panel: Brands Showcasing

1:20 PM – 1:50 PM Standard

Case Study Between a Publisher and a Client

1:50 PM – 2:00 PM Remarks

Closing Event

2:00 PM Networking

Brunch

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