The State of the Industry: 2020 Mobile Marketing in Indonesia

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

1. Livestreaming on social media will play a significant role going forward
2. QR codes are the technology to watch in 2020
3. Mobile marketing is resilient despite COVID-19 budget cuts
4. Mobile is an effective channel but lack of Internet reach is a barrier to growth