ALC

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future.

The Agentic AI Advertising (A³) Lab is a collaboration between MMA's AI Leadership Think Tank and Monks to assess the creative and commercial impact of video advertisements fully produced by agentic AI. As the advertising industry evolves from generative to agentic AI, this initiative provides insights into practical capabilities, true impact on effectiveness, and the evolution of workflows, tools, and processes. A³ represents shared learning to future-proof the marketing industry.

AI Creative Effectiveness (ACE) uses artificial intelligence to analyze creative performance patterns and provide pre-launch scoring and recommendations. By learning from your past campaigns, ACE extracts brand-specific success drivers and applies them to new assets—checking brand/platform compliance, predicting performance, and suggesting edits before you go live. This pre-optimization approach helps teams prioritize high-potential assets and fix issues early, reducing costly revisions and improving campaign outcomes.

Semantic & Intent Fusion Targeting (SIFT) represents the next generation of contextual advertising. Instead of relying solely on keywords or legacy segments, SIFT uses pre-computed LLM-derived embeddings to understand page content and user intent at programmatic speed. By querying billions of URLs and anonymized behavioral signals through fast vector similarity search, SIFT adds high-propensity semantic signals to standard RTB inputs—without the latency of in-auction LLM inference.

AI Uncovering Responsive Audiences (AURA) is a breakthrough AI-first audience discovery and optimization program. Using advanced pattern recognition across behavioral, demographic, and transactional data, AURA continuously identifies and upweights high-response micro-segments that traditional targeting methods miss. Early pilots demonstrate an average 22% lift with no creative changes and minimal workflow impact—just split your audience lines and let AI optimize weekly.

AI and privacy laws are evolving fast, creating both hurdles and openings for marketers. In this webinar, Alec Foster breaks down key changes—like the EU’s AI Act and U.S. legal shifts—into clear, actionable insights for marketing teams.

As AI agents shift from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for a strategic look at this change. Despite big promises, under 1% of enterprises use AI agents effectively. This webinar offers clear, practical advice for responsible adoption.

AI is reshaping marketing, but using it responsibly is key to protecting your brand and earning customer trust. This webinar from MMA Global’s new Responsible AI Innovation Lab offers practical strategies for ethical, effective AI use.