Reimagine Customer Discovery Fueled by Short-Form Video
Tuesday, September 10, 2024 - 12:30pm to 1:00pm EDT
The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information. Crowdsourcing information (fka - "searching") for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change - no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok. Come hear how brands can leverage TikTok's measurement solutions to navigate industry-wide challenges, capitalize on the power of discovery and make marketing decisions that achieve meaningful business outcomes.
