This mobile couponing case study shows how Beeby Clark+Meyler promoted holiday discount offers to local audiences who were in the vicinity of Music & Arts store locations. The hyper local mobile ads drove engagement, sales, and foot traffic.
Avenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging(RMM) technology on November 8, 2012. The campaign has been promoted thr
It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).
Express Opts for Rich Media Messaging to Boost Sales Mashable, December 17, 2013
Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, whenMorgan Stanley has projectedretail sales to be the weakest since 2008.
With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds
