A Report from WARC and the Mobile Marketing Association
WARC, a leading source of marketing intelligence, in partnership with the MMA, has just released this special report giving marketers the clearest snapshot available about what marketers are thinking about mobile right now.
Todo mundo que tem um smartphone na mão, em qualquer lugar
do planeta, precisa de dados. Desta forma, não é exagero dizer que
estamos falando de uma nova moeda universal. E é justamente nessa oportunidade que entra o tema deste nosso Playbook.
With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.
The foundation of great customer experiences is great communication.
Understanding and refining customer experiences are essential to building and growing your business. But, when was the last time you had a delightful experience with a product? When was the last time you thought "wow, that was great."? Probably not recently and even more likely, not very often.
