| Page 254 | MMA / Marketing + Media Alliance
Tool

A Modern Marketer's e-Guide to MarTech Maturity

Rebecca Messina
Former Global Chief Marketing Officer
Uber
“
The MarCaps work—with MMA’s MOSTT—helped us get aligned within our team on what we need to be best in the world at, what we need to be good at and what we can assign to others. It also helped gain alignment with the rest of the executive team and added clarity to the discussions.”
Deborah Wahl
Former SVP & Global CMO, GM Marketing
General Motors
“
MMA's work to help marketers cultivate best-in-classes practices and structures helps the entire profession, as evidenced by the latest effort around its revolutionary marketing capability framework and assessment tool," "Getting featured in Harvard Business Review adds another level of validation for MMA and shows the world how we keep on advancing knowledge and creating value for marketers.”
Norman De Greve
SVP & Chief Marketing Officer
General Motors
“
By using the MarCaps Readiness Assessment developed in collaboration with MMA’s MOSTT, we identified how marketing is going to help grow our business. We invested in new training for our marketers in economic modeling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.”
Article

Is Your Marketing Organization Ready for What's Next?

MOSTT - Marketing Org Strategy Think Tank

MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment.
Data

A Basic Guide To Mobile Data

This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.

Released: 
November, 2020
Education Section: 
Educational Documents, Guidelines, Research
Region: 
Europe, DACH

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