Thanks, speakers and fellow panellist - it was a great session and conversation. Very insightful! Thanks, MMA team for organising and bringing all of us together!
Without the viewer, ad impressions don’t happen. We’re confident that as more and more consumers come over to streaming services, the supply footprint is going to grow as long as we have the content they want to watch.”
Head of Media Innovation and Partnership Development
PepsiCo
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We will continue to invest in linear TV but I think it’s so critical for us to ensure we have the appropriate balance in place...as we...shift to more digitally-native platforms in the future.”