| Page 257 | MMA / Marketing + Media Alliance
Megha Thareja Tyagi
Director
Google
“

We are all in a new normal with hyper-digitization. Privacy has now taken centre stage as the digital landscape evolves at an accelerated pace. At a time like this, the rich discussions that MMA is curating for marketeers around privacy and digital transformation are invaluable. 

It was a rewarding experience to get together with the MMA members and share Google's view of a Privacy-first future and how we can prepare ourselves to navigate this new reality successfully

”

CMO Debate Panel - The Great Debate Full Transcript

Released: 
April, 2021
Region: 
Global
India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase

India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase

Jun 16, 2021 · APAC

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

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Sankalp Mehrotra Mudit Jaju Sandeep Raj +3
Hal Varian
Chief Economist
Google
“
I keep saying that the sexy job in the next 10 years will be statisticians, and I’m not kidding.”
Assessment

DATA Maturity Assessment

Are you keeping pace with your competition?
The MMA has created a Data Maturity Assessment that allows companies to assess their maturity level across over 20 important dimensions at both an industry and sector level.
Resource

The Tipping Point: Data-Driven Marketing vs Data Complexity

Where does your organization fit?
The MMA partnered with EY and surveyed over 100+ senior U.S. marketing leaders across major industries to assess the maturity of consumer data in organizations. Together we endeavored to understand how the tug of war between growth through data-driven decisions playoff against the risk of managing the complexity of marketing-generated data within today's modern organizations.

Executive Summary: Modern Marketers Guide to Connected Consumer Journeys

Ever-evolving consumer demands are forcing sellers to fundamentally rethink how they go to market — from the customers, they target to the channels they sell-through.

Released: 
May, 2021
Region: 
APAC, India
Aaron Magness
Chief Marketing Officer
Thistle
“
What it comes down to is: Do we have a product people love and want to talk about? If you have that, you have an opportunity to build into the growth of everything else. We’re all at the starting point in this new world.”
Antonio Tomarchio
Founder & CEO
Cuebiq
“
MTA is dead, long live MTA. (Digital attribution is not dead, it’s just evolving.)”

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