| Page 113 | MMA / Marketing + Media Alliance

From ‘Power-On’ to ‘Power-Off’: A Deep Dive into the Streamer’s Journey

Jun 26, 2024 · Global

Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.

We’ll Cover:

Exclusive MMA Global Webinar: The State of Creative Process in Marketing

Exclusive MMA Global Webinar: The State of Creative Process in Marketing

Jul 10, 2024 · Global

Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.

Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?

During this webinar, we'll dive deep into:

State of AI in Marketing in Vietnam

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
Region: 

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