| Page 116 | MMA / Marketing + Media Alliance

AI Advisory Council | Germany

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BONN MEET-UP '24 | 11 April, 2024

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Bobble AI

Logo:

Report

State of Data Privacy

Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global engaged with 150 senior marketers across various sectors to provide a view of the current state and future trajectory of Data Privacy, and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.

Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released:

January, 2024

Region:

Global

Keywords:

advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase

Privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.

Released:

January, 2024

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

Global