The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future. Drawing insights from over 115 senior marketing executives at large, established companies, this report captures a holistic view of personalization: its adoption, execution (manual vs. automated), measurement challenges, leadership dynamics, and evolving trends in content personalization.
As the findings reveal, the push for personalization is ambitious and widespread, but progress is uneven—marked by both promising advancements and persistent roadblocks. Many organizations report progress, but significant gaps remain in scaling efforts and accurately measuring ROI.
CMO leadership continues to be a critical driver of success because of higher investments in advanced data infrastructure, AI, and internal capabilities—as well as a stronger culture of collaboration and integration. And yet, automation gaps persist, with many marketers still relying heavily on manual processes despite having ambitious personalization goals. As demand for personalized content grows, especially across social platforms, marketers face increasing pressure to scale their efforts efficiently.
